Many brands talk about inclusive beauty, but what does it really mean? Is it about making every foundation shade available worldwide? Does it involve solving all skin problems for every skin type? Or does it mean that beauty marketing should be color agnostic?
Inclusive Beauty recognizes the diversity of people, celebrating the vibrant shades and pigments that everyone has. It goes beyond just offering a wide range of shades in a foundation line. Inclusive beauty acknowledges this diversity and reflects it in products, marketing, and ethos. It’s about recognizing and celebrating beauty in all forms—regardless of skin color, hair type, age, gender, or body size. It’s about ensuring everyone can find products that work for them and see themselves represented in the beauty world.
Seeing Myself Represented in the World of Beauty Matters
Imagine seeing someone who looks like you in a beauty ad. These connections are powerful, making representation in beauty marketing crucial. When we see ourselves represented, we feel seen and acknowledged. So why is it still challenging to adopt wider representation in beauty? For far too long, the industry has presented a narrow view of beauty, excluding many. However, progress is being made. Brands like Fenty Beauty, with its global presence, have highlighted the importance of broad representation. More brands are now featuring diverse models in their campaigns. Despite these advancements, there’s still a long way to go. Change needs to extend beyond foundation shades. It’s about recognizing that some skin types require more barrier protection, more sun protection, or more water retention than others. All kinds of beauty need to be celebrated—and this should become the norm.
Inclusivity is Good Business
Inclusivity isn’t just ethical—it’s good for business. Drawing parallels to the telecom and mobile financial services industries, inclusivity has driven significant innovation. These industries realized that traditional narrow models limited their customer base, prompting a journey of change. Today, the ability to choose how to transact, what kind of account to have, and how to contract with service providers is commonplace. Similarly, in the beauty industry, inclusivity is a powerful business strategy. The global beauty market is exceptionally diverse, and brands that embrace this diversity are well-positioned to positively impact their bottom line and customer base.
The Role of SDK Laboratories
SDK engages with clients—beauty buyers, retailers, pharmacies, and brands—leveraging its understanding of a diverse end-user base. SDK offers products that cater to a wide range of needs, from foundations and concealers for every skin tone to hair products for different textures and skin products for various types, conditions, and sensitivities. Our goal is to be your partner in building an inclusive and profitable beauty offering, ensuring your target market feels catered for and included.
Schedule a meeting with us to explore how we can support you in the journey towards inclusive beauty. SDK offers third-party contract manufacturing in color cosmetics, nail care, skincare, hair care, baby care, and body care.
